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Product Marketing Coordinator

As a Product Marketing Coordinator, you will work cross-functionally with the Product, Sales, Marketing, and Engineering teams. Your role will be crucial in connecting the dots between product features, technology, and their business value.

What can we offer you? You'll have the opportunity to help shape the future of identity and trust, a crucial aspect of every online business. You'll also find opportunities for learning and professional growth in a fast-paced, agile, and highly positive environment, alongside exceptional colleagues. Additionally, you'll gain exposure to leading brands in Financial Services, Marketplaces, Gig Economy, Social/Communities, and other sectors driving the evolution of the internet.

You’ll help us protect honest people online by:

Developing strategic product positioning, value propositions, and messaging informed by market insights, and product understanding
Supporting product launches by creating key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal
Working with product, sales, marketing, and other cross-functional teams to scope the market opportunities in existing and new markets
Develop product positioning and draft the go-to-market plan, ensuring alignment with company’s overall go-market-strategy
Measuring the appropriate success metrics in collaboration with the product team
Creating and adapting sales/partner enablement materials and messaging to support the promotion of our products and solutions
Partnering with the marketing team to help align marketing strategies and tactics across channels to achieve objectives
Conducting research and analyzing data to inform decision-making
Contributing to an open and inclusive team culture, fostering learning, growth, and execution excellence

You are the right future Veriffian for the job if you have:

Around 2+ years of experience in B2B Product Marketing role
Experience launching global products in a rapidly growing, product-focused company
A data-driven approach to understanding trends, landscapes, and product opportunities
Experience defining segments and profiles to support effective targeting
Expertise in crafting compelling value propositions that translate complex solutions into resonant narratives for customers
Comfort in rapidly changing environments and delivering high-quality work at the necessary speed for successful business growth
Exceptional communication, presentation, and writing skills in English
Organizational independence, with a self-starter mentality, thriving in a fast-moving company where priorities shift and new processes may need to be created from scratch
A strong delivery mindset, coupled with a passion for quality and attention to detail

You’re an especially awesome match if you have:

Previous experience in a global, SaaS organization in the Financial Services, Marketplaces, Gig Economy, Social/Communities sectors or identity management space.