Lifecycle Marketing Manager

 We are looking for a veteran of lifecycle marketing to work inside the product org along side the team building our self-driving CRM engine. We want to give thousands of local restaurants the expertise on lifecycle marketing only big national brands have access to.
For the right candidate, we are open to elevating this position to a senior role. However, factors such as years of experience, background, domain expertise, and performance throughout the interview process will ultimately determine the role level as we near the final stages.

💥 The impact you will have

• Develop and execute our guest lifecycle marketing strategy across thousands of local restaurants to increase engagement, retention, and guest lifetime value.
• Oversee personalized multi-channel campaigns, including email, SMS, push, in-app and and in-store experiences.
• Continuously create, test and optimize calendar and event driven campaigns driving millions in sales for our restaurants.
• Scale and optimize our approach to discounts, coupons & loyalty programs ensuring independent restaurants drive get huge ROI.
• Very strong command of design and copy writing to create campaigns both directly and through guiding a team.
• Analyze restaurant and guest data to identify insights, optimize segmentation, and enhance personalization efforts.
• Monitor key performance metrics (e.g., retention rates, guest lifetime value, ROI) and present actionable insights to leadership.
• Collaborate with analytics and MarTech teams to build predictive models and identify gaps in data architecture.
• Act as the embedded expert that both runs marketing on behalf of our restaurants, but also feeds-back to the product org on how our embedded marketing suite needs to evolve.
• Start as a scrappy team of one (with agency/contractor help) - but be ready to scale the team as we prove our the value for our restaurants.
• Be the voice of industry marketing experience while moving in a fast paced, flexible startup environment.

🤝 Who you’ll work with

• You will report to our Senior Product Manager
• You will collaborate closely with our Product, Engineering and our Marketing Team

✅ What we’re looking for

• 8+ years of experience in CRM, lifecycle marketing, loyalty programs, or digital marketing.
• Experience managing the CRM, architecting campaigns, driving personalization to achieve extraordinary business outcomes.
• Experience managing large-scale databases (10M+), customer segmentation, and multi-channel campaign execution.
• Deep knowledge key marketing levers: couponing and discounting, loyalty programs, specials and bundling.
• Expertise with CRM tools and platforms (e.g., Adobe Campaign, Braze, Salesforce) and analytics tools (e.g., Tableau, SQL).
• Analytical and results oriented while having an incredibly high bar for craft and quality of guest experience.