Senior SEO Specialist

🛠️ What You’ll Be Doing

• Design and execute a comprehensive SEO strategy aligned with business goals.
• Perform competitive analysis, keyword research, and market trends to identify growth opportunities.
• Set measurable SEO KPIs (rankings, traffic, conversion rates).
• Conduct technical audits and resolve issues related to crawling, indexing, page speed, mobile responsiveness, structured data, Core Web Vitals, etc.
• Optimize site architecture, internal linking, URL structures, and canonicalization.
• Manage and improve sitemap.xml, robots.txt, schema markup, and redirection logic.
• Guide and implement SEO best practices in product pages, collections, and landing pages.
• Collaborate with content writers and product teams to optimize existing content and develop new assets that rank.
• Define and implement a white-hat backlink acquisition strategy.
• Monitor and manage domain authority and off-site signals.
• Track performance using tools like Google Analytics, Search Console, Ahrefs/Semrush, Screaming Frog, etc.
• Deliver regular SEO performance reports with actionable insights.

✅ What You Need to Succeed

Must-haves

• 4+ years of experience in SEO with proven results (preferably in e-commerce or B2B).
• Strong knowledge of technical SEO and ability to perform hands-on optimizations.
• Familiarity with Shopify (or similar platforms), HTML, CSS, and basic JavaScript.
• Strong analytical mindset, comfortable working with large datasets and drawing insights.
• Excellent written and verbal communication in English.
• Proactive, independent, and self-driven... You get things done!

Nice-to-haves

• Experience in industrial, construction, or machinery markets.
• Familiarity with schema.org markup and automation of SEO audits.
• Google Search Console API or GA4 integration knowledge.