Demand Generation Manager
Whilst we have been generating Sales opportunities for years thanks to our established brand and strong marketing engine, this role is our first step into dedicate activity focused on Sales-driving opportunity generation. As such, this role will define the strategy and lead execution of always-on demand generation campaigns and lead nurturing programs.
This pivotal role will own Sales opportunities generated, initially for Toggl’s primary product, Toggl Track. And will be responsible for crafting and implementing campaigns whilst working with Partnerships, Sales, RevOps and the broader marketing team.
You thrive in a fast-paced environment with a passion for testing, learning, and iterating. You are data-driven with deep expertise in measuring, tracking, and reporting on demand generation programs.
Your main responsibilities will include:
- Develop and implement always-on demand generation: Craft and execute an always-on campaign and targets to our Mid-Market to Enterprise audience segments. Spearhead pipeline growth initiatives.
- Partnering closely with Sales: Sync inbound and outbound activity to drive targeted pipeline generating work, and quality of opportunities.
- Develop and implement always-on lead nurturing programs: Create and execute continuous lead nurturing programs to engage prospects throughout their buyer journey and drive them into the sales funnel.
- Develop measurement models: Work with RevOp and Sales, create and implement measurement models that reflect the contributions of your activity and the different channels and touch points used. Provide insights into revenue drivers to inform strategic decisions.
Does this sound like you?
We are looking for candidates with:
- At least 3 years of experience in lead and demand generation in a B2B SaaS company
- Proven experience designing and leading the execution of successful demand generation strategies.
- Deep expertise in at least 1 tactical vertical of Demand Gen (i.e. virtual events, content production, writing, CRM management, etc.)
- Mandatory hands-on experience with Hubspot, with experience in other CRMs a plus
- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong analytical skills, with the ability to analyze data and use insights to optimize campaigns
- Experience with lead scoring and qualification
- Excellent writing skills
