Growth Product Manager

Your Responsibilities:

• Product-Led Strategy:
  • Work closely with GTM teams (product, engineering, marketing, sales and customer success) to develop and implement product-led strategies aligned with overall business objectives.
  • Identify opportunities within the product to enhance trial to paid customer activation.
• Cross-Functional Collaboration:
  • Foster a collaborative environment to ensure seamless execution of product-led sales strategies.
  • Align with Marketing and Sales teams to synchronize lead progression from Marketing to Activation to Sales.
• Roadmap management:
  • Develop and maintain a clear and prioritized product and experimentation roadmap aligned with the overall product strategy.
  • Communicate the roadmap to internal stakeholders and ensure alignment with business goals.
• Metrics and KPIs:
  • Define and monitor key performance indicators (KPIs) for product-led initiatives in the activation space such as PQLs or trial-to-paid conversion rate.
  • Accountable for KPIs and performance targets. Work towards those through product improvements, continuous monitoring and optimization of metrics.

Skills & Experience:

• 5+ years of experience in product management, with a focus on driving B2B conversion initiatives.
• Proven track record of successfully implementing product strategies that contribute to activation and conversion.
• Strong analytical skills, communication and collaboration skills.

Milestones:

• Define KPIs and targets for the Activation team.
• Deliver continuous activation improvements/tests towards defined KPIs and targets.
• Be accountable for those KPIs and performance targets.