Head of Strategic Accounts

 In this high-impact role, you will partner with the Sr. Director of Field Marketing and Account-Based GTM to establish and execute 1:1 ABM strategies for Superside’s top expansion accounts. This is an opportunity to build a new function from the ground up, define priorities, and implement programs that drive engagement and growth within our most strategic accounts. As a founding member of the 1:1 ABM team, you’ll play a critical role in advancing Superside’s account-based GTM strategy.

What You’ll Do

• Develop and execute Superside’s Strategic Accounts programs to drive engagement, pipeline growth, and expansion within our priority accounts
• Conduct in-depth account research and build ABM strategies that engage new buying groups, supporting long-term account growth
• Collaborate with Sales and Customer Success leadership to align on priorities, adjusting strategies to respond to market changes and emerging opportunities
• Mentor and manage a Strategic Accounts Manager, ensuring alignment with business goals and fostering their professional growth
• Define and implement clear goals, objectives, and KPIs for the Strategic Accounts Program to drive measurable impact
• Leverage data to understand performance trends and challenges, build data-driven recommendations, and champion data-driven decision-making within the team
• Provide regular updates across marketing and the broader organization, sharing project progress, results, and insights that demonstrate the program’s impact on the business
• Analyze and report on the impact of ABM programs on journey progression, account engagement, pipeline, revenue, and sales cycle length
• Collaborate on budgeting needs and manage resources effectively, ensuring strategic programs align with budget constraints

What You’ll Need to Succeed

• 8+ years of experience in B2B marketing with a focus on account-based marketing (ABM)
• Proven success in building and executing 1:1 ABM programs for enterprise accounts, with the ability to both strategize and “roll up your sleeves” for execution
• Strong analytical skills and the ability to leverage data insights to drive strategic account decisions and recommendations
• Experience in managing and mentoring team members, aligning their efforts with organizational goals
• Exceptional communication skills, capable of effectively conveying project updates, results, and priorities to both technical and non-technical stakeholders
• Ability to collaborate cross-functionally with sales, customer success, and other marketing teams to align on strategy and goals
• Adaptable and solutions-oriented mindset, comfortable building and leading a new function in a fast-paced environment
• Preferably some familiarity with AI and automation tools with an eagerness to explore AI’s role in enhancing ABM efficiency